Felicia is a self-taught Mexican-American director and writer based in Los Angeles. She is deeply passionate about human-interest stories, particularly those that offer intimate glimpses into everyday life. She founded Feee Films, an independent production company producing narrative-led commercials, branded content, animation and digital content with a focus on authenticity and story.

Her work has been featured in various publications, including Vogue Italia, Beyond the Short, Booooooom, Girls in Film, and Directors Notes. She is a Women in Film Mentee, a Stowe Producers Lab Fellow, selected for the DGA/AICP Commercial Director’s Diversity Program, and shortlisted for the Cannes Lions Young Director Award.

Felicia's short films have gained recognition at renowned and Oscar qualifying film festivals such as HollyShorts, LA Shorts International Film Festival, Dallas International Film Festival, SCAD Savannah Film Festival, Indie Memphis, and numerous others. She is drawn to intimate stories that delve into the complexities of the human condition, often focusing on the experiences of women and BIPOC characters discovering their strength. Felicia is continuing her filmmaking journey with both commercial and feature-length projects within her production company, Feee Films.